House Fitness was TN Media's first-ever client — and their gym launch became the foundation for a content partnership that drove real membership growth.
Launching a Gym on Social Media
House Fitness Athlone was TN Media's very first client, and we began our journey with them during their new gym launch. We created a gym tour video covering the floor, the kit, and the changing rooms. By giving potential members a virtual walkthrough, we lowered the barrier to that first in-person visit.
Competitions That Built a Following
Beyond the tour video, we ran membership competitions on House Fitness's Instagram page that significantly grew their follower count. The content encouraged viewers to like, share, and comment — broadening organic reach and generating excitement around the gym's community. This approach turned a new social account into an active, engaged platform within months of launch.
Expanding the Story Across Two Locations
As House Fitness grew, so did the scope of the content. We captured personal training sessions, the new barbershop, the outdoor grass area, the in-house coffee shop, and ongoing renovations as they happened. We also collaborated with the House Fitness Birr location, ensuring consistent content across both sites. Every shoot drove traffic back to the website and supported membership sign-up campaigns.
A Gym That Looks as Good as It Trains
We shot stills that match the standard of the fit-out. Clean, well-lit stills of the equipment, training floor, and new amenities were used across social media, Google Business, and the website. Every touchpoint, from an Instagram post to a Google search, showed the same gym.
