Reynolds Commercials – Brand Story & Social Media Campaign
Reynolds Commercials is a family-run commercial vehicle business based in Ireland, specialising in CVRT testing for HGVs and light commercial vehicles. Built by father and son Paul and Anthony Reynolds, the business has grown to become one of the most trusted names in the sector — with long-standing relationships with some of Ireland's largest haulage operators.
TN Media came on board to capture that story — not just the business, but the people behind it. Within the first month of the partnership, we produced a cinematic brand documentary featuring Paul and Anthony, telling the history of Reynolds Commercials from the ground up, alongside an interview with one of their biggest and longest-standing customers.
The film was shot on location at the Reynolds Commercials yard during golden hour. Shot against the backdrop of their fleet at dusk, the production captures the weight of what Paul and Anthony have built together — a business rooted in trust, expertise, and decades of hard work in the commercial vehicle industry.
Beyond the brand film, TN Media visits Reynolds Commercials twice a month to shoot ongoing social media content capturing fleet photography, CVRT process content, and behind-the-scenes moments from the yard. All content is edited and delivered quickly, keeping their channels active and consistent.
The results have been immediate. Within weeks of launching, the Reynolds Commercials social media presence had grown significantly, with their brand film generating strong organic reach and engagement from Ireland's commercial vehicle community.
Reynolds Commercials is a business with a real story to tell — decades of experience, a loyal customer base, and a family legacy. TN Media's role is to make sure that story reaches the right audience, consistently and professionally.
This ongoing retainer partnership covers social media content creation, fleet and facility photography, short-form video for Instagram and TikTok, and strategic content planning to keep Reynolds Commercials visible and credible in a competitive industry.