McCafferty's Bars operates across Ireland, the UK, Spain, and the UAE — TN Media brought the same authentic Irish energy to their social media presence across every location.
McCafferty's Bars is a chain of Irish pubs located in Ireland, the UK, Spain, and the UAE. Known for warm ambiance and live music, these bars offer a memorable Irish experience wherever you find them. We captured the charm of each location with photography and videography: the rustic interiors, the crowds, and the culture that makes McCafferty's distinctive.
Our team travelled across Ireland, capturing content from Dublin, Letterkenny, Donegal, and Sligo. Each location has its own character. The city bars run on energy, the rural venues on tradition, and we shot each one to match. Next-day delivery ensured their social media momentum never stalled between shoots.
We put the pubs' own atmosphere on their feed. The campaign significantly increased foot traffic to their venues and kept followers engaged with a steady stream of professionally edited reels and images, consistently reflecting the quality of the bars themselves.
One of the key challenges with a multi-location hospitality brand is maintaining a consistent visual identity while still capturing what makes each venue unique. Our approach achieved both: one brand look across every channel, shot venue by venue. The result is a feed where every location still looks like itself.
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