Sheraton Athlone
Meet in the Middle
A summer campaign that sells Athlone as the place friends and family finally meet up, shot across the hotel, the spa and the town.
Sheraton Athlone Hotel is in the centre of Athlone, and Athlone is in the centre of Ireland. The hotel's summer campaign, Meet in the Middle, turned that into the pitch: stop putting off the catch-up and meet halfway. TN Media shot the campaign in April, following a group of friends from the revolving doors to the spa, the dinner table and the riverside, then cut it into a hero film, social reels and a full library of hotel photography.
A Reunion, Start to Finish
The film starts at the front door and the check-in desk, with the bags still in hand.
The cast is a mix of ages: friends, couples and family.
Rooms That Look Over the Town
The upper floors look out over Athlone, so we made the view part of the shoot, with guests at the window looking out over the town.
Spa, Pool and Slowing Down
Sirana Spa and the leisure centre give the campaign its quieter moments: robes, the relaxation room, a swim in the pool and the hot tub.
Out Into Athlone
Part of the pitch is Athlone itself, so we took the group out into the town: along the Shannon past the Church of Saints Peter and Paul, into a gallery and a traditional pub. Back at the hotel, we shot a celebration dinner.
The reel cut from that walk is the most-watched of the campaign reels made from our footage, with close to 16,000 plays on the hotel's Instagram.
Instagram figures taken from the hotel's public account on 1 October 2026.
A Summer of Posts
Reels cut from our footage ran on the hotel's Instagram from May through to August, each built around the same Meet in the Middle line. Alongside them the hotel got a two-minute hero film and 92 finished photographs, ready for its website, booking pages and ads.
Our video production and photography team shoots hotel campaigns across Ireland, and we're based just down the road on Main Street, Athlone.
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